These Black-Owned Businesses are About to Feel the Oprah Effect

If you're looking to support Black-owned businesses this holiday season, look to Oprah's Favorite Things for a little inspiration

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Cue the Mariah Carey songs, the holiday shopping season is in full effect. If you have no idea where to start, don’t worry, our favorite shopping maven Oprah Winfrey has us covered with her Oprah’s Favorite Things list for 2023.

This year’s list is full of ideas for practically everyone you’re shopping for – including yourself. And she’s featured plenty of Black owned brands that are sure to get a boost from some of her love. Just ask Lisa Price, founder and president of Carol’s Daughter.

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“We made the appearance on Oprah and then our website crashed,” Price told ABC News in 2011.

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From luxury candles to remixed hot sauce flavors, these are some of our favorite Black-owned brands that made it onto Oprah’s Favorite Things list this year.

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YGN Headwraps T-Shirt Turban

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There’s no such thing as a bad hair day when you’ve got YGN Headwraps. These satin-lined t-shirt turbans protect your tresses from damage while covering up your hair when it looks less than its best. We love the infinity loop, which takes the trouble out of styling. Do yourself a favor and grab this wrap in every color.

Puzzle Huddle Shapes and Learning Puzzle

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When Matthew Goins noticed a lack of diverse images in the puzzles available to his three children, he decided to do something about it. He started by printing images from the internet and cutting the pieces himself. Eventually, he enlisted the help of printers and artists, and the result was Puzzle Huddle, a line of ethnically diverse puzzles for kids. We love the Shapes and Learning Puzzle, an adorable 15-piece puzzle that reinforces the names of shapes for little ones.

Harlem Candle Co. Purple Love Luxury Candle

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Set the mood with this Purple Love Candle from Harlem Candle Co., a luxury brand of home fragrances inspired by the richness of Harlem. With notes of rose and sandalwood, you can’t help but fall in love with this hand-poured candle.

SPGBK Watches

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SPGBK watches don’t just keep track of time, they make a serious fashion statement. This colorful collection of timepieces takes inspiration from the culture and the creator’s experience growing up in Fayetteville, North Carolina.

Hoop Mobb Melanated Hoops

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Hoop earrings are like the black pants of accessories – they literally go with everything. And the Melanated Hoops from Hoop Mobb are lightweight hoops in neutral tones designed to complement our melanated skin. Founder Donyale Walton, a former intern at O Magazine, set out to create an affordable line of quality accessories that let Black women be themselves – unapologetically. And now her earrings are one of Oprah’s Favorite Things. Talk about a full circle moment!

TELFAR Shopping Bag

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Even Oprah is crazy about the TELFAR shopping bag, one of the hottest accessories around. The faux leather tote comes with handles and a cross-body strap. And this pretty purple shade is sure to turn heads.

The Original, The Remix, The Encore ® Collection Family Matching Holiday Sweatshirts

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If you’re tired of wearing matching pajamas for your holiday cards, try flipping the script with these Family Matching Holiday Sweatshirts from KaAn Designs. Each sweatshirt is sold separately, so you can get one for every member of your family.

Hot N Saucy Holiday Hot Box

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You haven’t tried hot sauce until you’ve tried the Hot N Saucy Holiday Hot Box. With flavors like Carrot N Chipotle, Sweet Potato N Habanero and Collards N Ghost (Lizzo’s favorite), Chef Sam Davis-Allonce has remixed the classic sauce in a delicious way.

AMI COLÉ Desert Date Cream Multistick Lip and Cheek Tint

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If your favorite makeup lover is running out of room in their bag, try the Desert Date Cream Multistick Lip and Cheek Tint from Ami Colé. The cruelty-free and vegan tint works over time, providing the perfect pop of color for your lips and cheeks.

Saysh - The Felix Runner

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Give the fitness fanatic on your list a reason to get moving with The Felix Runner from Saysh. Olympic medalist Allyson Felix and her brother Wes started the company to create sneakers for women that are both stylish and functional.