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Jon Basíl Tequila Is Not Your Average Spirit & It's Co-founder Adamant About That | Securing the Bag: Part 1

Jon Basíl Tequila Is Not Your Average Spirit. First off, It's Black Owned | Securing the Bag: Part 1

If you visit Jon Basíl Tequila's website, the first thing you'll see is the phrase, "It's about the experience."

PublishedSeptember 5, 2023

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Video Program Guide

Most Popular Latest Videos The Root Institute Black Hacks That's So Random Small Town Horror Securing The Bag What's Black On TV Here's What You May Not Know The Callout Ur Fav Trak Cheat Sheet

Most Popular

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The Real Estate Godfather of Harlem Tackles Gentrification & Generational Wealth | Securing the Bag

The Real Estate Godfather of Harlem Tackles Gentrification & Generational Wealth | Securing the Bag

Hulu's Oprah-Produced Mystery, Black Cake, Is Our TV Pick This Week

Hulu's Oprah-Produced Mystery, Black Cake, Is Our TV Pick This Week

What Does Harlem Smell Like? Here’s A Whiff Of Oprah’s Favorite Candles

What Does Harlem Smell Like? Here’s A Whiff Of Oprah’s Favorite Candles

My Hip-Hop Story: Michael Jai White Has An Issue With How Hip-Hop Has Evolved

My Hip-Hop Story: Michael Jai White Has An Issue With How Hip-Hop Has Evolved

Here's An Easy Hack To Avoid Getting Make Up On Your Clothes | Black Hacks

Here's An Easy Hack To Avoid Getting Make Up On Your Clothes | Black Hacks

Latest Videos

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LL Cool J & Queen Latifah in A Grammy Salute to 50 Years of Hip Hop Is On TV This Week

LL Cool J & Queen Latifah in A Grammy Salute to 50 Years of Hip Hop Is On TV This Week

Small Town Horror Story: The Murder of Baby Cairo

Small Town Horror Story: The Murder of Baby Cairo

Rep. Ro Khanna on The Silencing of POC Voices & His Calls For A Gaza Ceasefire | The 411

Rep. Ro Khanna on The Silencing of POC Voices & His Calls For A Gaza Ceasefire | The 411

Rep. Ro Khanna Talks About Debating Vivek Ramaswamy & His Post-Racial Politics | The 411

Rep. Ro Khanna Talks About Debating Vivek Ramaswamy & His Post-Racial Politics | The 411

An Unforgettable Root 100: Jon Batiste, Fani Willis, Misty Copeland & Many More Honored & Perform

An Unforgettable Root 100: Jon Batiste, Fani Willis, Misty Copeland & Many More Honored & Perform

The Root Institute

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Tapping Into Your "Why?": A Blueprint For Better Black Entrepreneurship | The Root Institute 2023

Tapping Into Your "Why?": A Blueprint For Better Black Entrepreneurship | The Root Institute 2023

Successful Entrepreneurs On Leveraging Your Niche & Accelerating Your Brand | The Root Institute

Bravo Stars Give Advice on Building Better Black Representation on TV | The Root Institute

Bravo Stars Give Advice on Building Better Black Representation on TV | The Root Institute

The Plight of Black Women: Targeted At Home, At Work & In Politics | The Root Institute

The Plight of Black Women: Targeted At Home, At Work & In Politics | The Root Institute

Tackling A Black Maternal Health Crisis & Embracing Reproductive Justice | The Root Institute

Tackling A Black Maternal Health Crisis & Embracing Reproductive Justice | The Root Institute

Black Hacks

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Here's An Easy Hack To Avoid Getting Make Up On Your Clothes | Black Hacks

Here's An Easy Hack To Avoid Getting Make Up On Your Clothes | Black Hacks

Boozy Frozen Grapes: These Fruit Treats Will Turn Up Your Weekend

Boozy Frozen Grapes: These Fruit Treats Will Turn Up Your Weekend

How To Make Ice Cream At Home With A Mason Jar In 5 Minutes

How To Make Ice Cream At Home With A Mason Jar In 5 Minutes

Winged Eyeliner: 3 Easy Ways To Achieve The Iconic Look

Winged Eyeliner: 3 Easy Ways To Achieve The Iconic Look

A Simple Ponytail Hack for the Summer While the Silk Press Is on Pause

A Simple Ponytail Hack for the Summer While the Silk Press Is on Pause

That's So Random

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Damon Wayans Jr. Talks Raid The Cage & Which Family Members He Goes To For Advice

Damon Wayans Jr. Talks Raid The Cage & Which Family Members He Goes To For Advice

Cedric the Entertainer Shares Details Of His Crime Novel & Tackles Our Rapid Fire Questions

Cedric the Entertainer Shares Details Of His Crime Novel & Tackles Our Rapid Fire Questions

Comedian London Hughes Talks New Book, Parents Watching Her Very Sexual Comedy, & Beyoncé vs. Rihanna

Comedian London Hughes Talks New Book, Parents Watching Her Very Sexual Comedy, & Beyoncé vs. Rihanna

Leslie Odom Jr. Talks Purlie Victorious & Performing Hamilton For Obama At The White House

Leslie Odom Jr. Talks Purlie Victorious & Performing Hamilton For Obama At The White House

Jeezy Talks New Book, Life Lessons, His Love For Taylor Swift & More On That's So Random

Jeezy Talks New Book, Life Lessons, His Love For Taylor Swift & More On That's So Random

Small Town Horror

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Small Town Horror Story: The Murder of Baby Cairo

Small Town Horror Story: The Murder of Baby Cairo

Small Town Horror Story: The Police Killing Of Andrew Brown, Jr.

Small Town Horror Story: The Police Killing Of Andrew Brown, Jr.

Small Town Horror Story: The Wrongful Rape Conviction of Anthony Broadwater

Small Town Horror Story: The Wrongful Rape Conviction of Anthony Broadwater

Small Town Horror Story: Tragic Death Of Amore Joveah Wiggins, "Baby Jane Doe"

Small Town Horror Story: Tragic Death Of Amore Joveah Wiggins, "Baby Jane Doe"

Small Town Horror Story: The Kidnapping of Kobe Lee

Small Town Horror Story: The Kidnapping of Kobe Lee

Securing The Bag

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Weekend Culture Roundup December 09, 2023

Weekend Culture Roundup December 09, 2023

What Does Harlem Smell Like? Here’s A Whiff Of Oprah’s Favorite Candles

What Does Harlem Smell Like? Here’s A Whiff Of Oprah’s Favorite Candles

Nia DaCosta On Directing The Marvels, Ryan Coogler's Advice, & Tips For Filmmakers | Securing the Bag

Nia DaCosta On Directing The Marvels, Ryan Coogler's Advice, & Tips For Filmmakers | Securing the Bag

The Real Estate Godfather of Harlem Tackles Gentrification & Generational Wealth | Securing the Bag

The Real Estate Godfather of Harlem Tackles Gentrification & Generational Wealth | Securing the Bag

Free Money For College Is Out There & Waiting To Be Found | Securing the Bag

Free Money For College Is Out There & Waiting To Be Found | Securing the Bag

What's Black On TV

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LL Cool J & Queen Latifah in A Grammy Salute to 50 Years of Hip Hop Is On TV This Week

LL Cool J & Queen Latifah in A Grammy Salute to 50 Years of Hip Hop Is On TV This Week

Mahershala Ali & Julia Roberts In Leave The World Behind Is Our TV Pick Of The Week

Mahershala Ali & Julia Roberts In Leave The World Behind Is Our TV Pick Of The Week

Eddie Murphy & Tracee Ellis Ross' Candy Cane Lane Is Our TV Pick Of The Week

Eddie Murphy & Tracee Ellis Ross' Candy Cane Lane Is Our TV Pick Of The Week

Our TV Pick Of the Week: Kenan & Kel Are Back in Good Burger 2

Our TV Pick Of the Week: Kenan & Kel Are Back in Good Burger 2

David Oyelowo As Bass Reeves In Lawmen, Issa Rae's Rap Sh!t – Our TV Picks This Week

David Oyelowo As Bass Reeves In Lawmen, Issa Rae's Rap Sh!t – Our TV Picks This Week

Here's What You May Not Know

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Can Donald Trump Serve As President From Prison? Here's What You May Not Know

Can Donald Trump Serve As President From Prison? Here's What You May Not Know

Black Writers From Hit HBO, Netflix, & NBC Shows Talk About Shutting Down Their Industry

Black Writers From Hit HBO, Netflix, & NBC Shows Talk About Shutting Down Their Industry

Republican-Led Political Expulsions, Like Tennessee, Could Be The New Norm

Republican-Led Political Expulsions, Like Tennessee, Could Be The New Norm

The Carjacking Cops of Memphis

The Carjacking Cops of Memphis

Are Black San Franciscans Getting $5 Million Each in Reparations?

Are Black San Franciscans Getting $5 Million Each in Reparations?

The Callout

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July Fourth: The Slavery Loophole Today

July Fourth: The Slavery Loophole Today

"Too Black" or "Not Black Enough": W. Kamau Bell on the Politics of Black Identity

"Too Black" or "Not Black Enough": W. Kamau Bell on the Politics of Black Identity

W. Kamau Bell Talks Mixed-Race Documentary And Battling Twitter Trolls

W. Kamau Bell Talks Mixed-Race Documentary And Battling Twitter Trolls

Tucker Carlson Might Be Gone But Fox News Remains a Cesspool of Hate

Tucker Carlson Might Be Gone But Fox News Remains a Cesspool of Hate

The Emasculation Problem: A$AP Rocky & Rihanna's Vogue Cover

The Emasculation Problem: A$AP Rocky & Rihanna's Vogue Cover

Ur Fav Trak

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Revisiting the Anderson .Paak BLM Track “Lockdown”

Revisiting the Anderson .Paak BLM Track “Lockdown”

SZA Strikes The Heart With Songwriting Prowess on "Kill Bill"

SZA Strikes The Heart With Songwriting Prowess on "Kill Bill"

On "Sorry Not Sorry," Tyler, the Creator Addresses His Sexuality and His Faults

On "Sorry Not Sorry," Tyler, the Creator Addresses His Sexuality and His Faults

This Mother's Day We Revisit 2Pac's "Dear Mama" on UR FAV TRAK

This Mother's Day We Revisit 2Pac's "Dear Mama" on UR FAV TRAK

Whitney Houston Took Chaka Khan's "I'm Every Woman" To The Top Of The Charts

Whitney Houston Took Chaka Khan's "I'm Every Woman" To The Top Of The Charts

Cheat Sheet

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Cheatsheet: What Is Afrobeats?

Cheatsheet: What Is Afrobeats?

Cheat Sheet: What is Juneteenth?

Cheat Sheet: What is Juneteenth?

Cheat Sheet: What Is Hospice Care?

Cheat Sheet: What Is Hospice Care?

Cheat Sheet: What Is A Recession?

Cheat Sheet: What Is A Recession?

Cheat Sheet: What is DEI?

Cheat Sheet: What is DEI?

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